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Digital business support for female entrepreneurs in West YorkshireA new programme to help equip business women across West Yorkshire with social and digital marketing skills will be launched.
A new programme to help equip business women across West Yorkshire with social and digital marketing skills will be launched in September 2015.
Superfast West Yorkshire has been awarded the project along with several other broadband delivery projects across the UK as part of a national Women and Broadband Challenge funded by the Government Equalities Office, part of the Department for Culture, Media and Sport.
The business support project will look at helping women-led businesses (including home based businesses) to develop their digital presence and use social media to improve competitiveness, productivity and profitability.
In addition, the project will establish a network of female digital champions who have used digital technology to transform their business and can share their experiences and provide guidance to others.
The project will include activities and events that boost the knowledge, skills and confidence of female entrepreneurs, offering practical solutions on expanding market share, increasing customer satisfaction and improving productivity and efficiency through the use of digital technology.
Minister for Women, Equalities and Family Justice Caroline Dinenage said:
“The government is doing more than ever before to ensure that women have equality in the workplace. I am delighted to hear that West Yorkshire has been awarded funding, so more female entrepreneurs can take advantage of superfast broadband.
“If women set up businesses at the same rate as men there would be 1 million more female entrepreneurs – I hope that this fund helps women in West Yorkshire take their first step in to the business world.”
Ian Gray, Chair of the Superfast West Yorkshire Project Board said:
“This is a great opportunity for female entrepreneurs to find out how they can enhance their businesses through digital platforms and new skills.
“Our business support programmes have proved very popular in the past and it is great to be able to focus a programme on helping female entrepreneurs put these skills into action to benefit their businesses.”
The programme, which will start in September 2015 and run for six months, will see a number of events around social media and marketing taking place across the various cities and areas in West Yorkshire. The project is projected to support 100 female led enterprises across West Yorkshire.
To find out more information about the programme and to register your interest in taking part please visit www.superfastwestyorkshire.co.uk/business/women-and-broadband
Notes to editors:
Superfast West Yorkshire is a partnership between the 5 West Yorkshire local authorities. It has delivered successful business support programmes across both West Yorkshire and the Leeds city region (including the Digital Skills programme, funded by BIS).
The money allocated this week will help women in 16 new projects areas across the country. It builds on the hugely successful first phase of the £1m broadband challenge fund, which was launched in 2014 to help female entrepreneurs and women returners to the workforce who needed to develop their digital skills
The successful local broadband projects, as part of the Women and Broadband Challenge Fund, are: Cambridgeshire, Central Bedfordshire and Milton Keynes, Devon and Somerset, Dorset, Durham, East Sussex, Herefordshire and Gloucestershire, Greater Manchester and Cheshire, Kent, Leicestershire, Northumberland, Oxfordshire, Shropshire, Staffordshire, Telford, South Yorkshire, West Yorkshire.
Further details on announcements made by the Prime Minister this week can be found here: https://www.gov.uk/government/news/prime-minister-my-one-nation-government-will-close-the-gender-pay-gap
For any press enquiries please contact Cat Lindley, Superfast West Yorkshire marketing and communications officer on 0113 3957567.
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