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Why local business Our Agency is "super thrilled"?As a business based out in the rural environment of Nostell Priory, Our Agency knows the importance of connectivity first hand. They couldn't run a successful agency without high speed broadband so when they received the tender to promote Superfast broadband, they responded straight away.
Of course, their experience of working with established brands and developing campaigns meant the they were keen to respond it was, as they say 'right up their street'. The brief excited the creative team and their response was to submit three very different concepts, all showcasing the local broadband rollout, highlighting the benefits for both domestic and business users.
Our Agency were thrilled to learn that they had been successful and keen to meet with the Superfast West Yorkshire and York team, representatives from each of the local authorities involved in the programme.
Creating a campaign involving so many partners can be challenging but with regular meetings and refinement, Our Agency were able to supply a theme that everyone approved of. Once signed off, Our Agency set about fulfilling the list of collateral needed to take the new concepts to the audience: from digital media to signage for outdoor events.
The new design is flexible enough to work across a range of material and features images which incorporate business and both rural and urban landscapes ...and naturally, Our Agency has incorporated the EU emblem and programme logo on every item of collateral as an important aspect of the design is to acknowledge the funding the programme has secured from the European Regional Development Fund.
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